01
The land decides
The agave grows across highland and lowland terrain, each plant taking years to reach its moment.
When you drink less, what you drink should mean more.
THE COLLECTION
Three Expressions
Silver
A fresh and exuberant spirit with a silky body.
Tequila ORIGIN · Jalisco MX
Agave
100% Blue Weber
Additives
None
Rested
Unaged
Body
Silky
NOM
1414 · Vivanco
40% ALC/VOL·80 PROOFCONT NET 750ml
Reposado
An amber-hued tequila with a satiny body. Aged 7 months.
Tequila ORIGIN · Jalisco MX
Agave
100% Blue Weber
Additives
None
Rested
7 Months
Body
Satiny
NOM
1414 · Vivanco
40% ALC/VOL·80 PROOFCONT NET 750ml
Añejo
A bold spirit with a velvety body. Aged 13 months.
Tequila ORIGIN · Jalisco MX
Agave
100% Blue Weber
Additives
None
Rested
13 Months
Body
Velvety
NOM
1414 · Vivanco
40% ALC/VOL·80 PROOFCONT NET 750ml
WHAT'S IN IT, WHAT ISN'T
Nothing added.
Nothing to hide.
Mexican regulation permits up to 1% of all four without a word on the label. We use none of them.
ADDITIVE
LUNA NUEVA
PERMITTED UP TO 1%
IN THIS BOTTLE
Glycerin
0.00%
Oak extract
0.00%
Sugar-based sweetener
0.00%
Caramel coloring
0.00%
THE MAKING
From the Highlands
to your table.
THE LIQUID WAS BUILT WITH INTEGRITY BEFORE THE BRAND HAD A NAME.
- Highland and lowland agave. The agave grows across highland and lowland terrain, each plant taking years to reach its moment.
- The Vivanco family, NOM 1414. One of the most respected producers in Mexico, where the craft of tequila runs generations deep.
- Additive-free, in full. No additives, no shortcuts, no compromise.
- Rested, not rushed. Silver goes straight to the glass. Reposado is aged seven months. Añejo, thirteen.
02
Then it waits
Reposado and Añejo rest in barrel at the Vivanco family distillery in the Highlands of Jalisco. Nothing is added while they do. Silver skips this part entirely.
03
The table it was made for
The point was never the bottle. It was the room the bottle ends up in, and the people who are still there at the end of the night.
IN THE WILD
Where it actually
gets poured.
BRING THE PARTY
The bottle you grab before the night starts.
Luna Nueva hosts monthly events at top restaurants, bars, and shops across Southern California to bring together a like-minded community over exceptional tequila. These gatherings are more than tastings — they're immersive experiences that introduce new people to the craft and culture behind Luna Nueva.
SHOT ON A DISPOSABLE
Nobody photographs the good nights properly.
Flash, grain, and whatever the camera caught. Shot the way the nights actually looked.
FOUR WAYS TO POUR IT
Clean enough to
drink neat. Honest
enough to build on.
STORE LOCATOR
Find a bottle
near you.
—
Pouring now
—
Cities
Stock moves fast, so call ahead if you’re making a trip for it. Accounts marked for verification in the source list are held back until they’re confirmed.
Where It Pours
Clear city